It was a busy time for us this fall as we traveled to different events across the U.S. As we have mentioned before, attending these industry trade shows and conferences is an ideal way to hear what certain industries need in their products and to discuss options and possible solutions we can provide. This fall we attended three events:
2015 AUSA Annual Meeting and Exposition: This land power exposition and professional development forum offered presentations and discussions on military and national security subjects as well as workshops and business meetings. Over 26,000 attendees came from around the world to Washington, D.C. for this event and we were proud to be part of it.
SEAMS National Networking Conference: This event was held on October 29-31 at the Gaylord Opryland Resort and Convention Center in Nashville, TN. At SEAMS, the National Association for the U.S. Sewn Products and Textiles Industries, we participated in educational opportunities, conferences, and networking events designed around the theme of “Spurring Opportunities for Growth.” The conference highlighted strategies, relationships and takeaways to drive growth and improve business.
AIX Expo: The Aircraft Interiors Expo took place on November 4 & 5 in Seattle, WA. Showcasing the latest designs in aircraft interiors, this event allowed us to network with others in the industry to discuss industry trends and where the aircraft interiors business and the airlines industry is moving toward for the future.
Although very different, these three events all cross over into the textile industry. With the connections and information learned from attending these events, we are better able to serve our customers in developing the products they require.
Last month the annual Industrial Fabrics Expo was held in Anaheim, California. Over 400 exhibitors, including Jason Mills, LLC were present, as were many thousands of attendees. Most of the attendees were serious about seeking out information and suppliers for the current year. Over the last 5 – 7 years we have seen the quality of the buyer improve and engagement usually kept at a serious level. Truth be told, we still had those running from booth to booth looking for your best price.
Those that stopped by our booth saw not only our 50+ standard knit industrial textiles, including our 20-30 stock items, but also development fabrics such as our style 413 for the outdoor trade (UV, water and fire resistant), style 501 for the indoor golf and simulator trade (finely knit for ultra HD imagery and fire resistant), as well as our two layer style 280 exclusively for healthcare industry (fire resistant, ultra load bearing and incredible liquid management).
It is true that exhibiting at trade shows is a costly endeavor, but the takeaway is that there is not any other venue in which you can come face to face with 80-100 potential new customers in a three day period. Along with print advertising, social media and a dynamic website, the trade show is a pillar of any growing company’s marketing plan.
This year’s venue, being on the west coast allowed regional visitors who might not normally make the trip to the familiar textile stomping grounds in the east; we’ll save that for Charlotte in 2016.