Last month the annual Industrial Fabrics Expo was held in Anaheim, California. Over 400 exhibitors, including Jason Mills, LLC were present, as were many thousands of attendees. Most of the attendees were serious about seeking out information and suppliers for the current year. Over the last 5 – 7 years we have seen the quality of the buyer improve and engagement usually kept at a serious level. Truth be told, we still had those running from booth to booth looking for your best price.
Those that stopped by our booth saw not only our 50+ standard knit industrial textiles, including our 20-30 stock items, but also development fabrics such as our style 413 for the outdoor trade (UV, water and fire resistant), style 501 for the indoor golf and simulator trade (finely knit for ultra HD imagery and fire resistant), as well as our two layer style 280 exclusively for healthcare industry (fire resistant, ultra load bearing and incredible liquid management).
It is true that exhibiting at trade shows is a costly endeavor, but the takeaway is that there is not any other venue in which you can come face to face with 80-100 potential new customers in a three day period. Along with print advertising, social media and a dynamic website, the trade show is a pillar of any growing company’s marketing plan.
This year’s venue, being on the west coast allowed regional visitors who might not normally make the trip to the familiar textile stomping grounds in the east; we’ll save that for Charlotte in 2016.